Manager Performance Marketing

Candidate will be responsible to improve an organizatio...

Candidate will be responsible to improve an organization’s market position ,achieve brand visibility in the digital landscape and manages portals & agency. This candidate executes campaigns, Display & Search, work on enhancing customer journey (UI/UX) and ensures share of voice & brand equity/visibility in the digital medium landscape.Roles & ResponsibilitiesResponsible for Digital Strategy and Campaign Development. Primarily managing performance marketing strategies for marketplace (eg Amazon & Flipkart) businessResponsible for lower funnel (on-portal) performance marketing. Managing budgets and delivering on ROASDevelop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibilityDelivering on brand metrics across the funnel- Discover, Awareness, Engagement, Consideration, Conversions & organic reach increaseDriving innovation with Pureplayer platforms: promotional calendars, programs, new product launches, and other marketing projectsCollaborate closely with Internal marcom team & agency to design digital advocacy & social media campaigns & elevate Samsung’s digital brand presenceResponsible for enhancing customer journey experience, Content enrichment & UI/UXEvaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriateDevise & run an overarching acquisition strategy – CDM / defining targeting cohorts / use re- marketing/re-targetingKey Expertise:Strategic mindset for devising annual digital plans in liaison with brand teamsSuperior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiencesHighly creative with experience in UI/ UXAbility to manage marketing budgets, analyze ROI and spends. Show more Show less Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Technology, Information and Internet, Telecommunications, and Computers and Electronics Manufacturing