Marketing manager

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. As we move into 2024, our focus will be on digital transformation and sustainability, aiming to lead in our market segments across France.

Key Responsibilities:

• Strategic Planning: Develop strategic marketing initiatives and activities. Implement marketing plans that include print, broadcast, and online content.
• Digital Marketing: Drive the digital marketing strategy, including SEO/SEM, email marketing, social media, and display advertising campaigns. Utilize data analytics to inform decisions and measure effectiveness.
• Brand Management: Manage and enhance the organization's brand and reputation in the marketplace.
• Market Research: Conduct market research to identify marketing opportunities and negotiate media coverage.
• Content Creation: Oversee the creation and delivery of press releases, advertisements, and other marketing materials.
• Team Leadership: Lead and manage the marketing team to achieve set goals; mentor and develop staff using a supportive and collaborative approach.
• Budget Management: Prepare and manage the marketing budget. Analyze and report on return on investment and key performance metrics.

Qualifications:

• Bachelor's or Master's degree in marketing, business, or related field.
• Proven experience as a Marketing Manager, particularly in digital marketing.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and organizational skills.
• Creativity and documented immersion in marketing.
• Proficiency in marketing automation technology and software.

What We Offer:

• A dynamic and challenging work environment with the opportunity to contribute to our company's mission and growth.
• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A culture that values work-life balance.

This role is pivotal for ensuring that our company's marketing efforts help us achieve our immediate and long-term business goals, especially in adapting to the rapidly changing market dynamics in 2024. The ideal candidate will be a forward-thinking leader with a passion for creativity and innovation, ready to lead our marketing efforts into the future.