Conclusion

Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have remarkable effect in your bottom-line revenue.

Build your web site for your customers (jobseekers and employers), within the guidelines that the search engines set out. The site's first focus should be on what they want. Easy registration and lots of jobs! Create good content. Good, quality content that reads well and flows seamlessly. Update it regularly. And remember: Content is King, Linking is Queen!