II.
LINK ANALYSIS
Search
engines base part of its ranking
algorithm on the number, quality,
and variety of inbound links to
a website. Link popularity is calculated
on the number of hyperlinks, from
other websites, that pointed to
your web site. The more links that
point to your site, the easier that
it was to gain a high ranking position
on the search engines. Number and
relevancy of outside links significantly
affects the ranking of your website
by search engines, and even helps
you get your website indexed faster.
If a site that has a link to yours
is already indexed, the spiders
visiting that site will follow the
link to your website.
Google
uses PageRank™ (http://www.google.com/technology/)
to examine the entire link structure
of the web and determine which pages
are most important. It then conducts
hypertext-matching analysis to determine
which pages are relevant to the
specific search being conducted.
By combining overall importance
and query-specific relevance, Google
is able to put the most relevant
and reliable results first.
Submissions
in Directories
Submit
to all the directories you can find,
so long as they are related (e.g.,
don't submit to the casino directory
unless your site is about casino).
Submitting to a directory should
not be a mindless activity. Read
the directory's directions on how
to submit Very Carefully. Write
your description very well, and
tailor it to each directory in order
to follow their guidelines.
Make sure you submit (and get in)
to www.dmoz.org
- it is probably the most important
directory out there today.
Do research and find "vertical
directories" that focus on
your industry/sector, and submit
to them.
Increase
your Links by:
- Add
in jobsite directories.
-
Add in relevant sector/category
web directories.
-
Get people in your industry
to link to you.
-
Contact Industry associations
and organizations.
-
Get links in web sites/forums
about your industry.
-
Sites related to your product
or service.
-
Get listed in Suppliers &
Resellers website.
-
Starting a blog (Latest fad).
-
Announcing your site in newsgroups.
-
Announcing your site in forums.
-
Write interesting employment
related articles that both jobseekers
and employers would like to
preserve and distribute
-
List prominent educational/training
institutions with brief on how
and when to apply to them.
-
Sites that sell products/services
that relate to yours, but don't
compete directly.
-
Submit articles to online publications
and get your website valuable
coverage and some quality links
from authoritive websites.
Start
soliciting links today!
Get your link campaign going!
Link
popularity check is one
of the best ways to quantifiably
and independently measure your website's
online awareness and overall visibility.
Simply put, link popularity refers
to the total number of links or
"votes" that a search
engine has found for your website.
Exercise:
Your
google page rank is:
http://www.checkpagerank.com/
Check
your overall link popularity
http://www.iconinteractivegroup.com/tools/pop/
The
following sites are linking to yoursite.com
and your competition.
http://www.marketleap.com/publinkpop/
| URL
List |
Total |
Google |
MSN |
Yahoo! |
| www.yoursite.com |
|
|
|
|
| www.compitition1.com |
|
|
|
|
| www.compitition2.com |
|
|
|
|
| www.compitition3.com |
|
|
|
|
Some
List of directories:
http://www.seo-lab.com/directory-articles/best-free-directories.php
http://www.freelinks.com/
http://www.seocompany.ca/directory/free-web-directories.html
http://www.best-web-directories.com/free-directories.htm
http://www.helpwebmaster.net/submit/
Resource:
http://www.linkingmatters.com/
|
Search
Engine Optimization For a Jobsite