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Free
Installation |
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Jobseekers
– upload Multiple
resumes |
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Employers
– add, edit
and delete jobs |
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Billing
System for Admin |
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Advanced
Search |
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Job/Resume
Email
Agents |
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Newsletter
Module |
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Ad/Banner
Management
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Detailed
Reports |
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Includes online applicant-tracking
software |
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Video
resumes can be added in
resume |
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Complete
hosting & installation
support |
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 Search
Engine Optimization For a Jobsite |
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Traffic
from search engines is the most
cost-effective way to generate hits
to your job site. Recruiters and
jobseekers acquired through search
engine are the best in terms of
required metrics such as unique
visitors, online registrations and
total hits etc. Also you can measure
and increase online activities by
viewers such as job search, jobseeker
and recruiter registration and resume
posting on a periodic basis.
The
increasing popularity of search
engines has led to the development
of a whole concept that revolves
around ways to "optimize"
websites. The objective of search
engine optimization is to increase
website visitor hits by ranking
very high in the results of searches
using the most appropriate methods.
But
first it is important to know how
search engines work. A search engine
builds its database either by getting
list submissions from webmasters
or by using software robots. In
the case of former, the database
is often built manually. On the
other hand, Robot or Spiders are
programs that browse through the
web and store links and information
about the pages that they visit.
The
way a spider indexes and ranks a
website is very much dependent on
what information it receives from
your website and how you have designed
the site. Therefore it is essential
to develop your website keeping
in mind the search engine placements
and optimize the website accordingly. |
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no amount of search engine optimization
will help if you get the basics wrong.
As search engines (especially google)
are all about trust. |
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Jobsite
must have large quantity of
relevant jobs, categorized properly.
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Search and advanced job search
should work properly and should
be further classified.
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Jobseekers registration/data
must be categorized based on
skills/occupation/experience
etc.
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Ensure that maximum jobs are
from actual companies and not
from consultants.
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Even for jobs from consultants
insist on having a company email
id and not free (e.g. yahoo,
hotmail, gmail) one.
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Create an atmosphere of knowledge
by giving expert opinion, having
forum, directory, blog etc on
your category.
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Give a contact number/feedback
form on jobsite so viewers can
get back to you for any clarifications.
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Have a clear privacy policy.
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Give some information about
your company.
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Write helpful articles and post
on the jobsite. (like this one!)
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For
webmasters, the major search engines
are the most important places to
be listed, because they can potentially
generate maximum traffic.
The
big four search engines (Google,
yah oo, msn, aol) account for more
than 95% of all search's on the
web! If you are not getting results
there - you’re not really
online!
http://www.google.com/support/webmasters
http://searchenginewatch.com/showPage.html?page=2156221
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The
key parameters for Search Engine
Optimization :
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KEYWORDS
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LINK ANALYSIS
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CONTENT
- WEB
ANALYSIS
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I.
KEYWORDS
Search
engines; on the basis of your
key words index your job site.
When a search engine sends
a spider to your web site,
it determines that pages keywords
by counting the words on the
web page it is visiting. The
words that appear most frequently
are considered most significant.
Always
be sure to research the key
phrases you intend on using.
Find out what key phrases
Internet users most often
employ to find your or your
competitor’s jobsite.
There is no point optimizing
your site for "IT Jobs"
if everyone types in "Oracle
jobs" or “ IBM
jobs”.
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Keyword
Optimization
Keyword
optimization, the art of choosing
the correct keywords, is one
of the most important things
related to search engine optimization.
In fact it is the first step
in website content development.
People
generally use key phrases
while searching for products
or services in search engines,
so while preparing the content
for a particular web page
it is important to select
those one or two particular
words as theme for the page.
It is important to create
distinct list of keywords
for each page. Around 20 keywords
can be short listed per theme
and similarities should be
avoided. It is however best
to downplay the most competitive
keywords as many websites
would be targeting them. Also
it makes sense to target spelling
mistakes. |
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There
are 2 sites, which offer keyword
suggestion tools:
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.wordtracker.com/
The
overall process would be:
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Determine your keyword
phrases
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Write content
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Refine and combine keyword
phrases
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Write a title using your
top two to three phrases
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Write a description meta
tag
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Write a keywords meta
tag
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Add
keywords into key tags and
attributes, and mix well.
The
keyword density is useful
for helping achieve optimum
words for a set of key terms/keywords.
Keyword density is important
since search engines use this
information to categorize
a site's theme, and to determine
which terms this site is relevant
to -- the perfect keyword
density will help archive
higher search engine positions.
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