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It’s not unusual when recruiting for senior roles, or where
presentations are going to be part of the job, to ask candidates
to make a presentation as part of their interview. This is an
excellent opportunity to show your potential employers what
you can do, away from the formal interview question and
answers procedure.

Fail to plan, plan to fail. You are certain to be asked specific questions about your potential employer, so make sure you’ve done your homework on things like their last year's profits and latest product launches. Nothing is as disappointing as when a candidate oozes enthusiasm and then doesn’t even know the most basic facts and figures about a company.

Congratulations! You have passed through the first screening and have an interview scheduled.

Hot Internet marketing jobs
In a telephone interview, Robby Monk, an Internet marketing analyst for Full Media, a leading Internet marketing firm, told me social media is the hottest career field right now. He believes social media increasingly plays a bigger role for many companies and organizations. He also thinks organic optimization skills are in demand.

Regarding hot Internet marketing jobs, Mark Stevens, a popular guest in mainstream media, author of "Your Marketing Sucks," and CEO of MSCO Media, bluntly stated the importance of "Expertise in actually monetizing Internet marketing. Everything else is just window dressing." He believes some of the highest paid people in Internet marketing are "Those who have developed systems that generate revenues/leads from social media."

I also spoke with John McCarthy, the Senior Director of Digital Strategy at WebMetro, a leading digital marketing company. He agreed that social media is a hot area. He believes public relations experience in social media - shaping the message but not controlling it - is a skill in high demand. According to McCarthy, Internet marketing companies seek candidates with good Web analytic skills.

McCarthy believes mobile marketing strategy is without a doubt a hot career right now, and Google seems to support his belief. Recently Google announced its initiative focused on driving innovation on the mobile Web. Jason Spero, Director of Mobile for Americas at Google, stated, "While consumer usage continues to explode on mobile, the quality of the sites on the mobile Web hasn't yet caught up. Web sites that aren't optimized for mobile deliver a bad experience for users and, in turn, lead to missed opportunities for advertisers and businesses across the Web." Become an expert in mobile Web marketing and you might be able to write your own ticket!

Life and career coach Rebekah Fensome gives us her top ten tips on how to stand out in the workplace:

This is it

Thành phố Hồ Chi Minh

It’s every small business owners nightmare: you find and market the perfect product or service only to wake up one morning and find that someone else is producing cheap knock offs of the same thing.

So how do you deal with it? By following our seven steps…